In an extraordinary 17-day turnaround, Terrible’s will reopen the Primm Valley Casino on Wednesday, July 22 at 12:00 p.m. PT. The doors will open to the public following brief announcements from Terrible’s leadership including Bryan Breeden, vice president of advertising and marketing and Mark Bennett, vice president of gaming operations, as well as Cory Clemetson, grandson of Primm founder, Ernie Primm, and president of the Primm South Real Estate Company.
Since gaining access to the property when Terrible’s assumed management control on July 5, hundreds of team members from Primm Valley Casino, alongside their fellow dedicated employees from across the Terrible’s network, have worked around the clock to bring the iconic Nevada property back to life for its guests.
The property will reopen with 422 gaming machines, 250 rooms, a William Hill Sports Book, a sports bar, and 24/7 quick-bites eatery. In addition, there will be no resort fees, and all previously held rewards tiers earned by returning customers will be matched. Starting Wednesday, Terrible’s will launch new promotions and rewards for both new and returning gaming customers.
Terrible’s immediate plans include opening several new dining options including a Coffee Bar, 24-hour casual dining café, and a steakhouse. Work is already underway on these projects and more.